Don't get me wrong, i love Shonen Jump.
However from what I have seen the past few day, it seem like there was not much planing put into Shonen Jump Alpha. They hadn't even gotten approval from apple for the app on ipod touch & ipad when they launched. Not to mention that they skipped over fourty chapters in Bleach, Naruro & One Piece when they transfered over from the paper magazine.
I'm just saying, it doesn't seem like they had a thorough plan.